The Challenge:

To build excitement for 2-day workshop to educate registry professionals on new data collection methods, data elements, data sources and availability for cancer research

Integrated Solution:

Per the client’s request, develop and launch a custom meeting website using a spin-off of a Toy Story theme that is whimsical, playful, and fantasy-driven

Results:

Over 200 SEER Cancer registry staff, CSv2 trainers, and other hospital-based professionals gathered at Disney’s Coronado Springs Resort in Florida. Participants at the workshop remarked that the light-hearted nature of the event website and supporting collateral brought a nice balance to a serious subject matter.